Mercator Advisory Group provides research and advisory services for the consumer payments industry. We are exclusively focused on the impact of technology on business process. We provide analyst reports, presentations, consulting and other services in support of strategic marketing and technology initiatives.
MERCATOR ADVISORY GROUP is the leading independent research and advisory services firm exclusively focused on the payments industry globally, charting the course for sustained growth and profitability.
"Reward programs are an essential tool for cardholder acquisition and retention. Many issuers have even created a unique brand for their programs, which they believe differentiates their products and provides them with a source of competitive advantage."
Michael Misasi, senior analyst at Mercator Advisory Group and author of the report