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MERCATOR ADVISORY GROUP is the leading independent research and advisory services firm exclusively focused on the payments industry globally, charting the course for sustained growth and profitability.
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"Consumers are taking advantage of the variety of self-service banking options at their convenience with more frequent engagement using more banking channels than ever before. Consumers using multichannel banking expect more from their banks in the form of faster processing and a consistent user experience across all channels that reflects all the customers activities performed in any channel. This seamless channel integration, an "omnichannel" experience, will require financial institutions to develop new methods and tools to support and nurture customer engagement," states Karen Augustine, manager of CustomerMonitor Survey Series and author of the 'Self-Service, ATM, and Other Channel Banking: Omnichannel Experience Needed' report.
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