Debit Advisory Service

Mercator Advisory Group provides research and advisory services for the consumer payments industry. We are exclusively focused on the impact of technology on business process. We provide analyst reports, presentations, consulting and other services in support of strategic marketing and technology initiatives.

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EMV - Does This Make My Portfolio Look Big?

A market opportunity exists, but not for the reasons one might think

Abstract: The Durbin Amendment held out hope for pro-EMV product strategists in the U.S. that the Federal Reserve Bank would mandate this fraud-prevention standard in their final rules. In lieu of a requirement, U.S. issuers will have to settle for good old-fashioned market forces to put pressure on the industry.

Debit issuers who are trying to create new value out of their portfolios are looking to their international traveling accountholders as one entry channel for EMV products. But, that's not the only one.

Other recent Debit Advisory Reports recently released:

Selecting A Personal Checking Account: Enabling Fee To Value Comparisons July 2011
Patricia Hewitt
GPR Cards And DDAs: The Same, Only Different June 2011
Patricia Hewitt
Multi-Channel Deposit Account Fraud And Vendor Solutions June 2011
David Fish

This is a Mercator Advisory Group Viewpoint and is available through a membership services relationship. It is also available for one-off purchase. Members of Mercator Advisory Group have access to reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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