June 2008
Boston, MA

Payroll Segmentation: Driving Payroll Cards Beyond the Unbanked

Abstract: New payroll card solutions are emerging that offer card providers the opportunity to drive the products up-market towards more rewarding user profiles. The non-traditional approach of offering payroll cards up-market requires payroll solution providers to rethink how the cards factor in the business process and how new solutions can be leveraged to gain greater acceptability across various vertical markets.

This is a Mercator Advisory Group Note and is available through a membership services relationship. It is also available for one-off purchase.

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