WIRELESS POS MARKETS AND OPPORTUNITIES 


OCTOBER 26, 2005 -- 11:00am EST (1 hour)
Michael Friedman, Director, Emerging Technologies Advisory Service

Wireless point of sale devices are ushering in a new wave of flexibility around electronic payments. The freedom from cables and chords are allowing previously unreachable merchants and environments to become card enabled, creating a groundswell of opportunity for terminal manufacturers, acquirers and ISOs. However, careful strategic analysis is imperative for those companies looking to move into the wireless space. The ability to identify not only the right market opportunity but also the right product strategy will define the winners in this market.

In this Teleforum, Michael Friedman will discuss some of the considerations acquirers, ISOs and terminal manufacturers will face. The discussion will answer:

1) What are the basic technologies at play in the wireless space?
2) Where is the wireless opportunity?
3) What defines a viable wireless market?
4) How do market forces shape product design?