Customer Interaction

Order Form

    This individual Report 2014 ATM Market Benchmark Report is available for purchase. This Report is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




2014 ATM Market Benchmark Report

Expanded Features Making ATMs the Hub of Financial Institutions’ Self-Service Banking Channels

Research from Mercator Advisory Group examines importance of the ATM channel for today’s banking customers

In this research, 2014 ATM Market Benchmark Report, Mercator Advisory Group reviews how the ATM channel has become the foundation for an increasing number of interactions of banks and credit unions and other financial institutions with their customers and members.

“The migration of ATMs beyond simple cash-dispensing machines to become more interactive and full-featured self-service hubs continues unimpeded,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.

This report is 21 pages long and has 14 exhibits.

Organizations mentioned in this report include: Bank of America, Chase, Citi, Cardtronics, Co-Op Financial Services, Diebold, Elan MoneyPass, INETCO, NCR, Payments Alliance International, and Wincor Nixdorf.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Highlights of this report include:

  • Examples of diverse expanded features in ATMs in use in many global markets that have made ATMs the hub of self- and assisted-service banking

  • Evidence that the ever-evolving ATM channel has become a go-to channel for many banking customers, namely Mercator Advisory Group CustomerMonitor Survey results on trends in U.S. consumers’ ATM use, including use of their own banks’ ATMs versus other ATMs and other means of getting cash; frequency of ATM use; use of mobile deposit; willingness to pay for ATM convenience; willingness to try teller-assisted videoconferencing

  • Market share of leading ATM deployers in the U.S. by type

  • Examination of increased efficiencies and increased customer engagement and satisfaction 

  • Comparison of rates of ATM growth in various world regions

  • Discussion of banks’ investments in ATMs as larger initiative of building out a customer-centric omnichannel banking environment