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    This individual Report 2015 ATM Market Benchmark Report is available for purchase. This Report is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


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2015 ATM Market Benchmark Report

ATMs becoming the hub of financial institutions’ self-service banking channels

New research from Mercator Advisory Group examines importance of the ATM channel for today’s banking customers

In this research, 2015 ATM Market Benchmark Report, Mercator Advisory Group reviews how the ATM channel has become the foundation for an increasing number of interactions with financial institutions and their customers and members.

“Today’s ATMs are fast becoming the face of the institution for many banking customers. From their touch-screen interface to video feeds to remote contact center personnel, today’s ATMs are often filling many of the roles of traditional tellers, at least for day-to-day transactions,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.

This report is 25 pages long and has 17 exhibits.

Organizations mentioned in this report include: Bank of America, Chase, Citi, Cardtronics, Co-Op Financial Services, Diebold, Elan MoneyPass, NCR, Payments Alliance International, and Wincor Nixdorf.

Highlights of this report include:

  • Comparison of rates of ATM growth in various world regions

  • Market share of leading ATM deployers in the U.S. by type

  • Examples of various ATM capabilities in use at financial institutions such as intelligent deposit ATMs that free-up branch personnel for increased engagement with banking customers. 

  • Discussion of increased efficiencies and increased customer engagement and satisfaction available with new features for self- and assisted-service, including video connection to remote subject matter experts

  • Mercator Advisory Group CustomerMonitor Survey results on trends in U.S. consumers’ ATM use, including use of their own banks’ ATMs versus other ATMs and other means of getting cash; frequency of ATM use; use of mobile deposit; willingness to pay for ATM convenience; willingness to try teller-assisted videoconferencing

  • Discussion of banks’ investments in ATMs as part of a larger initiative of building out a customer-centric omnichannel banking environment