Debit and Alternative Products

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    This individual Report 2017 Annual U.S. Debit Data Review is available for purchase. This Report is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




2017 Annual U.S. Debit Data Review

Digital payment options, consumer concern about fraud, debit network actions, and credit availability are shaking up the debit card market.

Mercator Advisory Group releases new research analyzing U.S. debit market card and transaction trends and projecting transaction volumes.

Market forces are at play influencing debit transaction growth in the United States. Mercator Advisory Group’s latest report, 2017 Annual U.S. Debit Data Review, looks at the data and how these influences are impacting all of the participants in the processing and settlement of a debit transaction.

“Some very abrupt changes in consumers’ use of debit have upended the debit card market’s typically reliable growth trajectory. Several factors are at play, some of which are favoring credit, including the availability of credit and the continued growth of online purchases, which has traditionally favored credit cards. This report tracks the events of the last several quarters and market conditions that influence the trends we are seeing in debit volume and what is likely to be most influential in the future,” commented Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group, the author of the report.

This report is 22 pages long and has 14 exhibits.

Companies mentioned in this report include: Accel, AFFN, Kroger, Mastercard, NYCE, Pulse, Shazam, STAR, Visa and Walmart.

Highlights of the report include:

  • Changes in debit card ownership in the U.S.

  • Shifts in the demographics of a typical debit card owner

  • Trends in dual-message and single-message debit network transactions and dollar volumes

  • Comparison of quarter-over-quarter growth rates for debit card transactions vs credit card transactions

  • Analysis of how mobile, EMV, PIN-less debit and the easy availability of credit have affected these trends

  • Discussion of the most likely direction for debit in the near term