Debit and Alternative Products

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    This individual Report 2018 Annual U.S. Debit Market Data Review is available for purchase. This Report is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


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2018 Annual U.S. Debit Market Data Review

Debit card transactions returned to strong growth in the U.S. in 2017

Mercator Advisory Group releases third annual review of the market dynamics in the U.S. debit industry

Mercator Advisory Group’s latest research report, 2018 Annual U.S. Debit Market Data Review, presents data showing that the growth of debit transactions was strong in 2017 in the U.S., reversing a lower growth trend observed in 2016. Debit plays a critical role as the payment feature tying consumers to their core banking relationship, so greater debit transaction growth is positive news for issuers.

“Debit card growth resulted in part from consumers turning away from using credit cards for transactions as higher delinquencies and higher interest rates led many to use debit cards instead. Higher costs for everyday items often purchased using a debit card played a role in the growth of the value of debit transactions. Behind the good growth news, debit issuers are contending with near-term concerns including shifting fraud tactics and long term, debit’s role in digital channels and faster payment products as they evolve,” comments Sarah Grotta, Director, Debit and Alternative Products Advisory Service at Mercator Advisory Group and author of the report.

This report has 20 pages and 13 exhibits.

Companies mentioned in this report include: Accel, Early Warning, FICO, EMVCo, Exxon, GasBuddy, Mastercard, NYCE, Pulse, Shazam, Star, Target, The Clearinghouse and Visa.

Highlights of the report include:

  • Debit card’s standing in relationship with other payment vehicles in the U.S.

  • Growth in the number of cards in market

  • Transaction and transaction value growth

  • The growth of debit card transactions in comparison to credit cards and what is influencing changes

  • Discussion of five trends that will impact the debit card market in the near term