Debit and Alternative Products

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    This individual Report 2019 Annual U.S. Debit Market Data Review is available for purchase. This Report is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

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2019 Annual U.S. Debit Market Data Review

New trends and events influencing the debit card market in the U.S.

New research report is Mercator Advisory Group fourth annual review of the U.S. debit card market.

Debit cards turned in another year of very solid transaction growth in the U.S., albeit not quite as robust as the previous year, which may be reflective of an underlying weakening of consumer confidence. However, some new trends are likely to have a positive influence on the market, according to the report.

Mercator Advisory Group has released new research on the U.S. debit cards in the 2019 Annual U.S. Debit Market Data Review. Mercator Advisory Group’s fourth annual review of the market dynamics in the U.S. debit industry focuses on trends and events impacting the industry.

“This report is the fourth annual debit data review compiled by Mercator Advisory Group and new trends continue to influence this very mature payments product,” commented Sarah Grotta, Director, Debit and Alternative Products Advisory Service at Mercator Advisory Group and author of the report. “The most influential events include the anticipated consolidation of EFT debit networks as their large processor owners propose to merge, the beginning of contactless debit card issuance, the growing influence of debit push payments on network transactions and approaches to battle card-not-present fraud.”

This report has 21 pages and 15 exhibits.

Companies mentioned in this report include: Bank of America, BB&T, Chase Bank, Discover, EMVCo, First Data, Fifth Third Bank, FIS, Fiserv, HSBC, Key Bank, M&T Bank, Mastercard, PayPal, Santander, Shazam, Square, Starbucks, TD Bank, Visa, Wells Fargo Bank, and Worldpay.

Highlights of the report include:

  • Review of growth in debit card transactions and dollar volume

  • Comparison of debit card growth rate with credit card growth rates

  • Where consumers are using debit cards to make payments

  • How consumers are paying with debit, including the impact of signature-less and PINless transactions at the point of sale

  • The demographics of a debit card user

  • Financial institutions that have announced their intention to issue contactless debit cards

  • The visible impact of debit push payments on network volumes