Customer Interaction

Order Form

    This individual Report Banking Profitability Drivers is available for purchase. This Report is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




Banking Profitability Drivers

New research from Mercator Advisory Group examines new tools and techniques for financial institutions to improve profitability

Boston, MA – August 2, 2012 – In new research, Banking Profitability Drivers, Mercator Advisory Group reviews how retail financial institutions (FIs) are driven to improve their efficiency, productivity, and overall financial performance, and are poised to make their organizations stronger and more profitable.

“After a half-decade of macroeconomic and microeconomic malaise, the financial performance of banks and other financial institutions (FIs) is largely improving and is poised for further improvements. For many of these FIs, however, customer profitability remains tepid, particularly when compared to pre-financial-crisis levels,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.

Organizations mentioned in this report include: Bank Industry Architecture Network (BIAN), FIS, Fiserv, Harte-Hanks Trillium, IBM, Jack Henry & Associates, JPMorgan Chase, SAP, SAS, U.S. Small Business Administration, and Temenos.

Members of Mercator Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at

Highlights of this report include:

  • Discussion of the need for financial institutions to improve their performance in the wake of the Durbin Amendment to compensate for reduction in revenues formerly provided by fees

  • Evidence that customers value strong, well-managed institutions with sufficient resources to deliver superior products and services

  • Description of different approaches, including the use of software products and consulting services to help FIs improve profitability

  • Review of leading tools and techniques that provide comprehensive and relevant views into profitability potential at the customer, household, and branch levels