Order Form

    This individual Report Beyond the Turnstile: Adding Open-Loop Functions to Transit Fare Cards is available for purchase. This Report is available to members of Mercator Advisory Group’s Prepaid Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




Beyond the Turnstile: Adding Open-Loop Functions to Transit Fare Cards

Mercator Advisory Group examines how transit agencies can enable their fare cards to be used wherever payment cards are accepted 

Boston, MA — December 18, 2013 — Mercator Advisory Group’s new research report, titled Beyond the Turnstile: Adding Open-Loop Functions to Transit Cards, examines the opportunities and risks faced by transit agencies enabling commuters to use their cards outside of paying fares.

The Chicago Transit Authority recently opened up its fare collection system to contactless cards of all types and added an open-loop purse to its new Ventra card. While the ride has not been smooth, the CTA is working through the problems and providing lessons for other agencies that might want to offer similar cards.

"Change comes slowly to transit systems because of large legacy systems, costs, and political considerations, but opportunities still exist for intrepid program managers who can manage complexity," Ben Jackson, senior analyst of Mercator Advisory Group's Prepaid Advisory Service, and author of the report, comments.

Other transit agencies in the United States have moved to contactless fare collection systems and some have provided additional perks to their riders who show their cards in local businesses. In some other countries, transit agencies have opened up acceptance of their fare cards to various degrees to allow commuters to use their cards for more than fares.

Well-constructed open-loop and transit hybrid card programs have the potential to become large players in the prepaid card market. Before that can happen, program managers, issuers, and transit agencies will need to work together to ensure that the programs function correctly in a way that is acceptable to the many stakeholders involved.

The report has 22 pages and 5 exhibits.

Companies mentioned in this report include: Bank of America, Chase, Chicago Transit Authority, Cubic Corp., Dallas Area Rapid Transit, First Data Corp., Delaware River Port Authority, the Port Authority Transit Corp. (PATCO), Los Angeles County Metropolitan Transportation Authority , Massachusetts Bay Transportation Authority , Metro Transit Authority of Harris County Houston, Texas, Metropolitan Atlanta Rapid Transit Authority, Miami-Dade Transit Agency, New York Metropolitan Transportation Authority, Octopus Cards Ltd., Ready Credit Corp., Southeastern Pennsylvania Transportation Authority (SEPTA), Utah Transit Authority, Washington Metropolitan Area Transit Authority, Xerox Corp.

Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Highlights of the report include: 

  • The level of adoption of contactless fare collection for transit agencies in the 10 largest cities in the United States 

  • A case study of the Chicago Transit Authority’s Ventra card from the launch through its current status 

  • An examination of other pilots and nonfare payment perks offered by transit agencies around the United States

  • An overview of how transit agencies in Japan and Hong Kong have enabled merchant acceptance of their cards but stopped short of an open-loop program