Debit and Alternative Products

Order Form

    This individual Report Debit Transactions in an EMV World: A Practical Guide is available for purchase. This Report is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




Debit Transactions in an EMV World: A Practical Guide

Understanding Debit Transactions Can Reveal Opportunities

Mercator Advisory Group research details processing flow of debit transactions and the impact of market changes on payment transaction routing

Understanding the course that a debit transaction travels through the payments value chain has never been more important. Recent processing changes, new technologies, and incentives have had a material impact on the way transactions are routed and have created winners and losers in the process.
Mercator Advisory Group’s research report, Debit Transactions in an EMV World: A Practical Guide, follows each of nine debit transaction types at a business level from the point a consumer makes a payment selection to the authorization response. For each debit transaction type, the report identifies the network type, form factor, CVM, message type, and environment influencing the path of the transaction, and presents a process flow diagram that outlines the major milestones in the process, noting the key participants and briefly describing the process occurring as the transaction winds its way from the customer’s payment choice to the authorization response. Analysis of recent events that have materially impacted the transaction type is presented in the text following each flowchart and includes commentary on potential changes that may influence the transaction type’s future.

“We have witnessed an incredible amount of change in debit transactions over the prior two years that has materially impacted banks, processors, merchants and networks financially and operationally. With the advent of the EMV migration, tokenization, and commercialization of mobile payments, managing change becomes critical. Understanding the existing payments infrastructure and how it works at a fundamental level will be critical to those with payment-related businesses to protect and grow,” comments Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group, and author of this report.

This report has 22 pages and 10 exhibits.

Companies mentioned in the report include: Accel, AFFN, American Express, Apple, Capital One, Credit Union 24, Discover, EMVCo, JCB, Jeanie, Kroger, MasterCard, MCX, NYCE, Presto!, PULSE, Shazam, Target, UnionPay, Visa, Walmart, and ZipLine

Highlights of the report include:

  • A detailed review of 9 debit transaction types and the way they are processed through the payments systems

  • Analysis of the impact of Dodd-Frank Regulation II on PIN debit transactions

  • Review of Visa’s PIN Authentication Visa Debit (PAVD) product and associated merchant incentives

  • Commentary regarding how MasterCard and Visa’s dominant role in tokenization vault services may affect mobile payments