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    This individual Report Emerging Card Markets in East Asia-Pacific: Beyond the Horizon is available for purchase. This Report is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


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Emerging Card Markets in East Asia-Pacific: Beyond the Horizon

Boston, MA
October 2007

Emerging Card Markets in East Asia-Pacific: Beyond the Horizon


The East Asia-Pacific region (EAP) has some of the most developed economies in the world, and represents tremendous opportunities for global payment card industry.  Developments of payment card markets have varied from country to country within this region.  While the card market in some countries, like South Korea and Australia, are developed, other markets are growing rapidly, such as China and Malaysia.  Some payment card markets are in a nascent stage, like Vietnam; nonetheless they possess great potential and should certainly not be overlooked.  Despite their geographic proximity to one another, each individual market offers unique opportunities for foreign investors who wish to reap the benefits in EAP.

The report contains 40 pages long and 12 exhibits

Terry Xie, Director of Mercator Advisory Group's International Advisory Service and principal analyst on the report comments, "Card markets in the East Asia-Pacific area share similar cultures, beliefs, and consumer behaviors.  However, foreign companies should be aware that strategies that are applicable in one market are not necessarily applicable across the entire region.  To benefit from the opportunities in these markets, the differences and uniqueness of each individual market within the region should be recognized, and strategies tailored accordingly."

The most recent report from Mercator's International Advisory Service provides an overview of current state of the East-Asia Pacific card market and an analysis of recent market trends and metrics, and profiles of select card markets within the region, including China, Malaysia, Thailand, Philippines, Indonesia, and Vietnam.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at

For more information call Mercator Advisory Group's main line: 781-419-1700 or send email to