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    This individual Report Merchant Mobile Apps: Much More Than Payments is available for purchase. This Report is available to members of Mercator Advisory Group’s Merchant Services Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


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Merchant Mobile Apps: Much More Than Payments

Merchant Mobile Apps Drive Consumer Adoption and Engagement.

Mercator Advisory Group research report highlights key differentiating factors within merchant mobile app landscape.

Ubiquitous smartphone ownership and mobile commerce growth have driven the mobile app ecosystem to become essential to merchants’ success in sustaining relationships with their customers. A new research report from Mercator Advisory Group, Merchant Mobile Apps: Much More Than Payments, provides insight on the current state of merchant mobile apps in the United States, with support from Mercator’s survey data on consumer behavior in the U.S.

“Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across almost all retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity,” commented Raymond Pucci, Director, Merchant Services at Mercator Advisory Group, the author of this report.

This report is 19 pages long and has 10 exhibits.

Companies and other organizations mentioned in this report: Amazon, Apple, Burger King, CardFree, Cheesecake Factory, Chipotle, Cumberland Farms, CVS Health, Domino’s, Dunkin’, ExxonMobil, Federal Reserve Bank, Google, Gulf Oil, Kohl’s, McDonald’s, PayPal, Pizza Hut, Panera Bread, Samsung, Shell, Starbucks, Subway, Target, Walmart.

Highlights of this research report include:

  • Merchant mobile app market landscape

  • Differentiating mobile app features and functions

  • Primary data showing consumer preferences in mobile app use

  • Direction of mobile app-based payments

  • Future opportunities for merchant mobile apps