Order Form

    This individual Report Opportunities for the Public and Private Sectors in the Canadian Prepaid Market is available for purchase. This Report is available to members of Mercator Advisory Group’s Prepaid Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




Opportunities for the Public and Private Sectors in the Canadian Prepaid Market

Boston, MA
September 2007

Opportunities for the Public and Private Sectors in the Canadian Prepaid Market


Prepaid payment markets around the world are expanding and becoming more developed.  Canada's payment card market is exhibiting growth in its prepaid segment and offering a wider variety of products:

[1] Prepaid Gift -- Canadian consumers are highly familiar with prepaid gift cards, which were initially offered by only a limited number of retailers during the holiday season.?? However, as merchants and consumers realized their benefits, gifts cards are now offered year round by almost all retailers.  Similarly, the advantages of prepaid products and programs are becoming more evident to other segments of the Canadian payment market, in both the public and private sector.

[2] Payroll Cards -- The issuance of paychecks on prepaid cards can be beneficial for employers as well as employees in many ways beyond the simple reduction in paper.

[3] Government Benefits --Issuing government benefits payments on prepaid cards can reduce costs for the government of Canada as well as provide more convenience for benefits recipients.

These are three of the many markets that have significant growth potential in the Canadian??prepaid market where there is stillsignificant growth to come.

The report contains 32 pages long and 10 exhibits

"In Canada, gift cards currently dominate the prepaid market, however, there is certainly potential for growth across other segments.  Opportunities exist for retailers, banks, financial institutions, third-party companies, and many other players," notes Elisa Athonvarangkul, Analyst, International Advisory Service. "As Canadian consumers become increasingly aware of the variety and benefits of prepaid payment products... the high potential for growth is irrefutable."

The most recent report from Mercator's International Advisory Service provides an overview of current prepaid market segments in Canada.

The report presents:

* a review of recent trends and development in the gift card market
* a discussion of payroll cards in Canada
* an examination of potential prepaid government benefits payments programs, and * a review of selected prepaid products and programs in the Canadian market, including electronic toll passes, transit fare cards, and campus cards.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at

For more information call Mercator Advisory Group's main line: 781-419-1700 or send email to