Emerging Technologies

Order Form

    This individual Report RFID, EPC, and Self-Checkout Solutions: Payments Beyond the Barcode is available for purchase. This Report is available to members of Mercator Advisory Group’s Emerging Technologies Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




RFID, EPC, and Self-Checkout Solutions: Payments Beyond the Barcode

Boston, MA
October 2004

RFID, EPC and Self-Checkout Solutions: Payments Beyond the Barcode

While not directly impacting stakeholders in consumer payment technologies immediately, the arrival of the Electronic Product Code (EPC) will be a profoundly disruptive technological leap, especially when RFID technology is cheap enough for inclusion in all consumer goods.  With the electronification of payments coupled with increasing automation of the retail experience, there are going to be some exciting developments at the checkout.

Nick Holland, Director of the Emerging Technologies Advisory Service and co-author of the report sees the advantages of self-checkout and EPC going beyond just simplifying the way we pay...

"Currently, there is little opportunity for engaging in real-time loyalty marketing targeted directly at the shopper as they roam the aisles.  With developments in EPC tagging and mobile self-checkout systems, a whole new model of one-to-one marketing arises..."

Hypothetical Multi-Merchant Loyalty Network
One of Eight Exhibits included in this report

Hightlights of the report include...

  • A comparison of UPC codes (barcodes) and EPC (RFID) tages including an in depth explanation of the Electronic Product Code including the tags, the readers and the underlying software architecture, as well as details of the Wal-Mart mandate and a predicted deployment timeline for key merchant segments
  • Analysis of the strengths and weaknesses of two types of self-checkout solutions using best-in-class vendor offerings from NCR and Cuesol as examples
  • Discussion on the repercussions of EPC enabled self-checkouts for stakeholders (merchants, hardware vendors, issuers, card associations, acquirers and processors) including a model for a merchant loyalty consortium
  • Critical analysis of present day barriers to acceptance

While ubiquitous EPC tagging is still a decade or more off, Holland predicts it will not be a flash-in-the-pan:

"The EPC is so undeniably useful from a logistics tracking perspective that it cannot be neglected.  Over time the technology will reduce in cost and reasons for committing to EP solutions will become increasingly compelling.  It may seem premature to be considering the repercussions that could occur at the checkout due to EPC tags, but certainly the technology will not be going away."

The report contains 8 exhibits and is 23 pages.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at www.mercatoradvisorygroup.com.

For more information call Mercator Advisory Group's main line: 508-845-5400 or send email to info@mercatoradvisorygroup.com.