Order Form

    This individual Report Tenth Annual U.S. Open-Loop Prepaid Cards Market Assessment and Prepaid Market Overview is available for purchase. This Report is available to members of Mercator Advisory Group’s Prepaid Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




Tenth Annual U.S. Open-Loop Prepaid Cards Market Assessment and Prepaid Market Overview

Mercator Advisory Group’s Tenth Annual U.S. Open-Loop Prepaid Cards Market Assessment and Prepaid Market Overview is the first of the annual trilogy of closely followed prepaid benchmark reports (Open-Loop, Closed-Loop, and Prepaid Market Forecast) that provide a thorough analysis and documentation of the growth and development of the prepaid industry. The report benchmarks the load, growth, and market dynamics for open-loop prepaid products in 18 different market segments.


Mercator Advisory Group defines an open-loop card as one that uses one of the major payment networks to complete transactions. Examples include an open-loop gift card that can be used at any store that accepts the brand on the card, or a card restricted to a particular retailer that relies on an open-loop network to complete the transaction.


For several reasons that are identified in this report, the total dollars loaded in the open-loop prepaid market grew by only 6 percent to $194.5 billion year over year, a much smaller growth rate than predicted. 

Within the 19 open-loop prepaid market segments tracked by this report, the Cash Access category, which includes Travel cards, Open-Loop Gift cards, Open Money and Financial Services cards, and Money Remittance/Person-to-Person cards, was the fastest growing, but even so, it grew at a combined rate of only 12 percent, with a total load of $83 billion in 2012, up from $74.1 billion in 2011.


“Growth in the open-loop prepaid market has been driven by the cash access and government categories, but the future growth of the market could be hurt by excessive regulations,” says Tim Sloane, Director of Mercator’s Prepaid Advisory Service and author of the report.


Highlights of the report include:

- Detail of dollars loaded onto prepaid open-loop cards across 18 segments.

- New data that shed additional light on government benefits cards and prepaid cash access cards.

-Information on the declining growth rates across all segments and the one segment where growth continued to increase.