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    This individual Report The On-Demand Economy: Mobile Apps That Deliver Convenience Boost Payments Volume is available for purchase. This Report is available to members of Mercator Advisory Group’s Merchant Services Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

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The On-Demand Economy: Mobile Apps That Deliver Convenience Boost Payments Volume

On-demand economy spurs customer engagement and mobile payment growth.

New research from Mercator Advisory Group assesses four popular segments of the U.S. On-Demand Economy.

Services such as Airbnb, Grubhub, Peapod, and Uber have made the “on-demand economy” part of the daily life-style routine of many U.S. consumers. Combining the versatility of mobile app technology and a seamless payment experience, on-demand services are rapidly expanding across the U.S. retail landscape. Vertical markets taking full advantage of on-demand business models include ride hailing and sharing, restaurant meal delivery, grocery and household products delivery, and short–term home and apartment rentals.

A new research report from Mercator Advisory Group, The On-Demand Economy: Mobile Apps That Deliver Convenience Boost Payments Volume, describes the most popular on-demand services categories and how the key providers are bringing a new dimension in customer engagement to their markets. Many of the on-demand providers have become industry disruptors and are being met with challenges from legacy competitors and government regulators alike. But U.S. consumers are voting with their wallets and are propelling on-demand businesses to record levels of purchase transactions.

“On-Demand not only brings immediacy and convenience to U.S. consumers, but the services also enrich the customer experience that results in enhanced loyalty and sustainable customer relationships. Additionally, both legacy and emerging payment providers are benefitting from the increased volume of purchase transactions being generated daily by On-Demand services” commented Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group and author of the report.

This report is 19 pages long and has 7 exhibits.

Companies mentioned in this report: Adyen, Airbnb, American Express, Amazon, Barclaycard, Blue Apron, Costco, Didi Chuxing, Discover, DoorDash, Drizly, Eat 24, Expedia, First Data, Fresh Direct, GoBank, Green Chef, Grubhub, Hello Fresh, HomeAway, Ingenico, Instacart, Kroger, Lyft, Mastercard, McDonald’s, Meijer, Panera Bread, Peapod (Ahold Delhaize), Plated, Postmates, Priceline, RushOrder, Seamless, Schnuck’s Markets, Shipt, Starbucks, Stripe, Target, Trip Advisor, Uber, Verifone, Yelp, Visa, Walmart, Whole Foods, Wegman’s, VRBO, and Yelp.

Highlights of this report include:


  • A review of popular on-demand mobile apps categories and leading providers

  • Market volume projections by category

  • How on-demand drives payments transaction volume

  • Implications for mobile wallet stakeholders

  • Relationship between the on-demand economy and the gig economy

  • Future opportunities and challenges for on-demand services