Order Form

    This individual Report The Six Million Dollar Customer: Using Technology to Build a Profitable Customer Base is available for purchase. This Report is available to members of Mercator Advisory Group’s Prepaid Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




The Six Million Dollar Customer: Using Technology to Build a Profitable Customer Base

Building Profitable Customers Is the Way of the Future

Mercator Advisory Group research describes how financial services providers can build the kind of customer they want.

Recent economic pressures have shrunk the American middle class, and put pressure on the customer base of most financial services providers. Technology provides an opportunity for companies to build profitable customers by helping individuals set goals, manage their money, and build wealth, according to Mercator Advisory Group’s research report, The Six Million Dollar Customer: Using Technology to Build a Profitable Customer Base.

Banks, credit unions, and other financial services providers have tried to build success by focusing on narrow niches such as the ultra-wealthy, mass affluent, or even the unbanked and underserved. This niche thinking is costing them increased profitability in the long run because it does not recognize the ways in which they help customers build wealth and thus become more profitable customers. Combining a life-cycle approach with new technology can build a portfolio of customers who each have a profitable personal portfolio.

“Financial services is one of the few sectors that actually has the power to build the kind of customers that it wants, but it requires rethinking the approach to the delivery of those services,” commented Ben Jackson, Director, Prepaid Advisory Service and author of the report.

This research report contains 33 pages and 16 exhibits.

Companies mentioned in this report include: American Express, Bank of America, Betterment, Citigroup, Digit, FIS, Mint, On Budget, Simple, SmartyPig, Square, and Wealthfront.

Members of Mercator Advisory Group’s Prepaid Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

Highlights of the research report include:

  • The customer base for most financial service providers is eroding as income and asset growth stagnates.

  • Banks, credit unions, and other financial service companies can build the kind of customers they want.

  • Financial services technology has advanced to a point where customers can be led through a process that builds their individual wealth while also improving providers’ bottom lines.

  • Automation combined with traditional banking and financial know-how will enable customers to reach their financial goals in a way that benefits banks, credit unions, and other financial services providers. 

  • Financial institutions will need to change their thinking from silos to barn building to combine tools and areas of the banks in order to build the wealth of their customers, and consequently, their own profitability. 

  • The added bonus is that this satisfies the desire of legislators, consumer groups, and regulators for more financial service products to help people at all socioeconomic levels.