Customer Interaction

Order Form

    This individual Report The State of Digital Banking in 2015 is available for purchase. This Report is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




The State of Digital Banking in 2015

Digital banking is opening new opportunities for banking customers and financial institutions

New research from Mercator Advisory Group examines the importance of digital banking in satisfying the needs of today’s always connected banking customers

Smartphone ownership has reached a tipping point in the United States, and two-thirds of financial institution’s banking customers now own some form of a smartphone. Consequently, mobile banking has become popular. With the consequent convergence of the online and mobile banking channels under way, the era of digital banking, which includes the best of both channels, has arrived. Banking customers now have a wide variety of choices as to how, when, and where to bank, including ways to access their accounts via computer, mobile phone, or tablet.

In this report, The State of Digital Banking in 2015, Mercator Advisory Group reviews how digital banking is blossoming into a robust, full-featured suite of solutions across various deployment options, from computers to smartphones to tablets.

“Households are using a wide variety of devices when banking, from computers to smartphones to phablets and tablets, depending on preference and the types of transaction or interaction desired,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.
This research report is 21 pages long and has 11 exhibits.

Companies mentioned in this report include ACI Worldwide, Alkami, Ally Bank, BBVA, BMO Harris Bank, Capital One 360, D+H, Discover, Envestnet, Euronet, FIS, Fiserv, GoBank, Malauzai, Meniga, Monitise, USAA, and Wintrust Financial.

Highlights of this report include:  

  • Changes in the online and mobile banking channels over the past five years

  • Market overview of the evolving digital banking market
  • Mercator Advisory Group’s CustomerMonitor 2014 survey statistics on U.S. consumers’ ownership and use of smartphones and tablets
  • The importance of the customer experience in developing digital products and solutions
  • The value of digital personal financial management (PFM) tools to financial institutions
  • Digital banking and the direct bank concept
  • Overview of digital banking vendors and products