"NFC has come a long way. And different industry groups recently made some encouraging progress in finalizing the technical standard issues for mass production. But mobile operators and financial institutions are running out of patience as the market drags on and major commercial roll-outs worldwide not expected until 2012. Though NFC solutions are still considered the best long-term solutions for offering proximity mobile payment and other services, some industry players are seriously considering other options that allow them to move quickly in the market with some simpler technology and less business issues to resolve. The next two years will be very important for kick starting market initiatives in proximity mobile services. And various vendors are working hard to offer different innovative solutions."